Networking Tips

April 13, 2016

Networking… many people hear the term and shudder!

Our Managing Director, Stephen Cole, believes you can’t build a business sitting behind a desk. Networking for Cole AD is an essential part of agency life! Attending the right events over the last 3 months, such as BNI Evolution*, have won Cole AD design work from new clients including:

  • BoConcept Glasgow
  • Project Ability
  • Trading Standards Scotland
  • Village Hotels

 

Here are a few tips below:

  • Research the event in advance. Who is attending and get a copy of the delegate list.
  • Go solo to the event. It means you’ll talk to people you don’t know… which is what networking is all about.
  • The numerous business cards you collect, mark the ones you wish to follow up on and get in touch within 48hrs.
  • The best book to check out on this topic that we’ve read is The Jelly Effect by Andy Bounds. It offers great ideas into developing your 30 sec pitch, being a person of value and ace exit strategies when you need to escape.

As always, thanks for reading & good luck!

* BNI Evolution meets at Campanile Hotel every Friday morning 6:45am – 8:30am. Please email stephen@cole-ad.co.uk if you would like to visit. 

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