Spina Bifida Hydrocephalus Scotland – Branding | Print
Client: Spina Bifida Hydrocephalus Scotland – Branding | Print
We were asked by Spina Bifida Hydrocephalus Scotland (SBHS) to help them with a name change and rebrand.
This client operated under 2 titles: Scottish Spina Bifida Association and Hydrocephalus Scotland. This did not reflect the work they do for Hydrocephalus and that both conditions are closely linked. They also felt the original logo graphic, although good, was far too dark and heavy for the Association and required something accessible and fresh. We also had a historical collection of print materials for corporate and fundraising that needed rebranded to reflect the organisation moving forward.
Cole AD developed a new logo that was more accessible and usable across all media types. We developed a 5 colour corporate pallet range, again for print and online. We also introduced a new font range that they could also use internal for correspondence.
Once the client was happy with the brand strategy we then moved onto the next phase. This involved a 2 month period during which our Creative Dept designed over 30 items of printwork along with exhibition displays, signage and promo materials.
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