Trading Standards Scotland – Design | Print
Client: Trading Standards Scotland – Design | Print
Trading Standards Scotland work with Police Scotland tackling serious issues whilst protecting the public.
Cole AD attended a focus group in Edinburgh to learn from those who had used, or whose friends had taken, legal highs. It was very clear that although potentially fatal, the group’s opinion was that they wouldn’t fall victim to any serious harm or even death. The meeting was incredibly informative and allowed the Cole AD team to develop a campaign that would steer clear of hospital bed or graveside images, as the young people viewed themselves as immortal.
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