Quench Cycles – Client Case Study
September 6, 2016
How did Cole AD meet the client?
Our Managing Director, Stephen Cole, met David Cole, the owner of Quench Cycles based in Kent, at a business conference in Lisbon. Sharing the same surname, but not related, they discussed marketing ideas and David explained that Quench was in the early stages of a rebrand. The cost proposals David had received from agencies based around London were prohibitive and he allowed Cole AD to submit costs and a plan!
Reasons the client chose Cole AD:
- They liked the team – our strong communication skills, positive attitudes and eager approach to succeed.
- Our extensive portfolio of exciting creative work.
- We are a full-service agency covering brand, design, media buy & web design. This again provided strong communication and saved the client time as we could cover so much ground quickly.
- Cost effective pricing for brand, design and web design compared to the London agency scene.
- With the new brand and website going live over summer 2015, the client tracked visitor numbers, spending patterns and online traffic. Over a 12 month period, attendance figures increased by 300%.
- Retail sales increased by an incredible 600% over 1 year. The massive rise in visitors meant that more money was spent at their on-site shop. The new brand design was so well received, the Quench Cycles team printed up t-shirts, hoodies and other promotional items leading to additional profit. This has led to stronger brand awareness too!
“We chose Cole AD to handle our business rebrand, after bumping into Stephen and having coffee. From the outset, the team understood and assimilated the brief well and took time to fully understand our businesses culture, ethos and purpose, which they captured perfectly. Following this, the Cole AD team produced exactly what we were wanting, on time and within budget. We continue to work with the Cole AD team on a number of on-going projects and view them as an integral part of our business.”
David Cole, Quench Cycles
It is wonderful that the client has achieved these brilliant numbers over the last year. We know how hard Emma, David and the team at Quench Cycles work to deliver excellent customer service and are delighted they selected Cole AD as their creative partner.
Would you like your organisation to enjoy similar success? Please contact Stephen Cole on 0141 331 1196.