Scottish Ballet – Media Buy
September 18, 2017
Our agency works with Scottish Ballet on media planning and buying campaigns promoting their tours across the country.
The latest tour is a programme inspired by the music of one of the most distinctive and influential composers of the 20th Century, Igor Stravinsky, performed by the Scottish Ballet Orchestra.
For the autumn production of Stravinsky at Theatre Royal Glasgow (Fri 6 to Sat 7 October), we selected key stations across the Glasgow Subway targeting their audience based on client database information. Also on the schedule was media planning & buying for coverage in appropriate newspapers such as The Herald.
For the east coast run at Festival Theatre Edinburgh (Wed 11 to Fri 13 October), we ran the media plan and buy for bus shelter advertising and digital billboards across the city. The digital billboards meant that motion could be included to showcase the dancers.
Interested in seeing Scottish Ballet live? Please check out https://www.scottishballet.co.uk/whats-on