Twitter Ball for ENABLE Scotland

March 1, 2016

Cole AD partied hard at the weekend all in the name of charity!

We attended the ENABLE Scotland Ball held at Kelvingrove Museum on Saturday night which was an incredible success. The Fundraising Dept of ENABLE Scotland asked our Creative Director, Garry McCann to develop ideas that would entertain those in attendance. 

Cole AD team done away with the traditional promotional methods: invites, programme etc. and instead created a website that could be used for the promotion  and on the night of the ball. This also included a “Twitter Wall” to allow the hundreds of guests to post messages and photos live on the night in real time. This generated 390 tweets hitting 910,000 users. We had 3 large screens that allowed us to show the website and twitter feed simultaneously. By the end of the night £100,000 had been raised for ENABLE Scotland. 

To see how the night went you can visit the Twitter feed here

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